Superstar Akshay Kumar’s film Kesari is going to be released in theaters on March 21. The film is being released on the day of Holi and its box-office is expected to do a clashing collection.
Akshay Kumar and Parineeti Chopra are in lead role in the film and it is based on the battle of Saragarhi. On releasing the film before Holi, it will get a 4-day weekend which can prove to be a bargain deal.
— Akshay Kumar (@akshaykumar) March 18, 2019
However, there is also a note that most of the theaters are closed on the day the color will be played. So, his film will not get any special advantage. Talking about the earnings of the film, trade experts estimate that the film can earn between Rs 20 and 22 crore on the first day. Apart from this, some news portals estimate that the film will earn 28 to 30 crores on the first day.
An incredible true story,an unbelievable journey of the 21 Sikhs in 5 days. #Kesari in cinemas this #Holi, 21st March – https://t.co/aKHpdmR3YZ@ParineetiChopra @SinghAnurag79 @karanjohar @apoorvamehta18 @SunirKheterpal @DharmaMovies #CapeOfGoodFilms @iAmAzure @ZeeStudios_ pic.twitter.com/WWngPD2pan
— Akshay Kumar (@akshaykumar) March 16, 2019
On the same day, Abhimanyu Dasani’s film “Mard Ko Dard Nahi Hota” will also release. The first day is expected to make collection between Rs 50 lakh and Rs 65 lakh.
‘#MardKoDardNahiHota’ Movie Review: A riveting dark action comedy that will make you forget your pain@radhikamadan01 @Vasan_Bala @Abhimannyu_D @JimitTrivedi06 @gulshandevaiah @manjrekarmahesh @RonnieScrewvala @ZeeMusicCompany @RSVPMovies#BollywoodBubblehttps://t.co/bU0Q0p3lcJ
— Bollywood Bubble (@bollybubble) March 18, 2019
Both are separate genre films so there is less chance that both of them will affect each other’s business. But even if you talk about Kesri, then Abhimanyu’s film can affect the business.
Kesari is a drama film showing how 21 Sikh soldiers had demanded iron from 10 thousand Mughals. The film has shown tremendous action and it has been a huge buzz for this.
Akshay Kumar’s film is expected to be a blockbuster hit at the box office. The rest will depend on the show and mouth publicity before it.