Aditya Birla Fashion and Retail Ltd is bringing another casual wear to India. The group is bringing American a denim brand named American Eagle to India and has a vision of reaching top three in 5-7 years of time. American Eagle is a company worth $3.8 billion, affordable premium denim and casual wear retailer from the United States and the firm is currently competing with companies such as Levis, Wrangler
We are optimistic that American Eagle will be the top three denim brands in the next 5-7 years. By then, we will also have a substantial market share in the denim market too,” ABFRL’s President for International Business Sathyajit Radhakrishnan said.